FIREX 2014 presented EMS with a challenge. How best to make an impact and statement! With new products in development but not quite ready to launch at the 2014 event at ExCeL it was all about brand development and awareness as well as reinforcing our key wireless messages and showcasing our current product platform, FireCell.
After being awarded the prestigious “Best Fire Safety Product” by PSI readers last year for FireCell Fusion hybrid fire detection solution, the EMS range of products has now been extended to include EN54-23 Visual Alarm Devices or VAD’s, as they seem to be referred to.
As part of our FIREX activities Ray Puttock, Head of Marketing for EMS, delivered a seminar on EN54-23 to help demystify some of the concerns around this recently introduced standard which stimulated much debate. An article in Fire Risk Management highlights some of the key issues raised during the presentation.
The plan for FIREX was to come up with a concept to both engage visitors as well as having a serious message about what EMS is all about. How did we achieve this?
We came up with a beach, something which clearly seemed to attract attention from visitors, some even taking pictures of themselves! This gave us the opportunity to open up conversations and to discuss some of the elements we were there to talk about. One of these was a clear wireless message, how could you protect a beach bar from fire? By using a FireCell wireless based fire detection system of course.
The initial build was an interesting project and was achieved on time and on budget by our stand build partner Nimlok. The uniqueness of the design seemed to capture people’s imagination even from the early design stages and even exceeded our own expectations.
Ray Puttock also presented at The Expertise and Guidance Theatre on the 17th on the subject of Remote Connectivity. This was an exploratory piece about the future of how the way fire systems are currently managed and how they might be managed in the not too distant future. Ray looked at how systems would be remotely configured and interrogated to reduce costs and how additional services could be offered to utilise the core fire system as more of a business critical tool.
Another key activity for EMS was FIREX TV, an interview on the EMS stand, which was then broadcast live as well as being repeated throughout the event on the largest TV screens ever seen!
UBM did some sterling work in making the new venue work for exhibitors, new visitors and the layout made a huge impact in making it more of a seamless experience for guests to the show as they wandered between Fire, Security as well as Facilities and Health & Safety areas.
All in all the show was a great success for EMS, an opportunity to meet and great existing partners, speak to those who have not used wireless fire before and to network with other manufacturers and installers.